“At the end of the day, it's our ad. But the mechanics of creating the ad, including purchasing images from stock photo houses that guarantee they have proper usage rights, fall to the agency; in this case, Leo Burnett,” wrote Ryndee Carney, GM's manager of dealer and advertising communications, in an e-mail toCrain's.
“There was no negligence in this case. It's something that's done virtually every day in the advertising business and the stock photo house that was used is well-known and highly reputable.”
Institute for Advanced Study, Einstein Drive, Princeton, New Jersey 08540 USA (609) 734-8000
The Corbis (previously Roger Richman Agency) represents Hebrew University in the United States for granting licensing for the use of Einstein's image in print, television and film. Anyone seeking permission to use images of Einstein, other than for scholarly publication, should be referred to this agency. Corbis/Roger Richman website
Roger Richman Agency 9777 Wilshire Boulevard, Suite 700
Beverly Hills, CA 90212
phone: (310) 276-7000 - fax: (310) 276-8023
Corbis is owned by Bill Gates. In 2008 they restructured to name their Rights Services Division Greenlightrights. Greenlight is named in the lawsuit as who the picture was purchased from.
GreenLight LLC and its affiliates exclusively represent publicity, trademark, and related rights of Albert Einstein on behalf of The Hebrew University of Jerusalem. "Albert Einstein" and "Einstein" are trademarks and/or registered trademarks of The Hebrew University of Jerusalem.