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Saturday, November 2, 2013

The Anatomy of Advertising Deception Using Muslims

Where to begin? Let's start with the advertisement itself. One that has "stirred controversy" yet according to the company who put out the ad, SnoreStop, their new campaign is supposed to be about diversity while it purposely stirs controversy. They have chosen to portray "couples" Couples who you "don't see but which exist"


"As a snoring solution company, we're in the business of keeping people together," said Melody Devemark, spokeswoman and member of the family that owns the Camarillo, California-based company, in a press release. "So we found the most polarized couple and thought: 'If we can keep them together, we can keep anybody together.'"

The company said the ad is inspired by a real life couple -- veteran Jamie Sutton and his wife Aleah, who is Muslim. (source)

Note the spokeswoman says the ad was "inspired by". She does not claim the couple portrayed on the billboard is an actual couple. Or do they? Five days ago "Stefanianne" who claims to be part of the promotion claimed on her Instagram (note the comment by SlexyDayz and various hashtags)







Read what is purported in this San Diego FOX News report on the ad. "Officials said the models, U.S. soldier Paul Evans and his Muslim girlfriend are also a real couple."

Read more: http://fox5sandiego.com/2013/10/30/head-turning-billboard-coming-to-san-diego/#ixzz2jV6aHkGW

Are they? Let's see. Starting with the female in the ad whose name is Lexi Panterra, "slexydayz" First question. Is Lexi a niqabi? Is this how she normally dresses as a conservative Muslim? You can judge for yourself from her own WEBSITE. HERE is a music video of Lexi's. Is niqab her attire as a conservative Muslim? Absolutely not.

Now ask yourself these questions:
1. While the FOX News article claims Lexi is Paul Evans' girlfriend. Ask yourself "do niqabis" have boyfriends? Besides, look at that wedding ring she is prominently showing on her finger on the billboard. The indication is that they are married.

2. Do conservative Muslim women marry non-Muslims? Answer is "no" they don't.Per Islam, Muslim women marry Muslim men. Do mixed marriages occur sometimes between Muslim women and non-Muslim men? Yes. Among secular Muslims, not conservative Muslims who wear niqab, absolutely not. Can a non-Muslim male convert (actual proper term in Islam is REvert) to Islam and marry a Muslim woman? Yes, it happens often.  So the billboard might lead a thinking person to "assume" that since they are a "couple" as the company claims, Paul Evans must also be Muslim which is a very reasonable assumptioin due to the fact that there are many Muslims serving in the US military. Of course the woman in the ad is identified easily as a Muslim because she is wearing niqab. Paul Evans however is only portrayed as a soldier with no religious identity indicated in any way. Is this purposeful on the part of the advertising company and SnoreStop? I would say "definitely" otherwise the company would have clearly stated this is a Muslim COUPLE, not just a soldier, Paul Evans with a niqabi who has stated ""You know, as soldiers, that's really what we fight for right there; I mean, we just want our freedoms, we just want that equality," . (source) I ask Mr. Evans, did the US have to fight wars in Iraq and Afghanistan, occupy those countries, in order for you and others to marry or DATE a conservative Muslim niqabi? Shades of WWII occupied Japan and Germany. Why not go further back and portray a US Calvary soldier with a Native American woman? After all, you became a soldier for "freedom" right?

3. Are Paul Evans and Lexi Panterra (who is not a niqabi) a couple as both the company and Paul Evans claim? One needs to go no further than Lexi's Instagram and Tumbler accounts to find the answer. On Halloween she posted an Instagram video "boyfriend's makeup" Is that Paul Evans in the video? No it is not. It is a man named Sebastian Praga. How long have Lexi and her boyfriend Sebastian Praga been together? That can be documented per her Tumbler account to some degree by the pictures she has posted of him there. October 18,2013 "My boyfriend does my makeup tag". You know conservative Muslim niqabis change out "boyfriends" easily right? They also take niqab on and off easily, one day making  sexy music videos, another day donning niqab as an ACTRESS in an ad to "keep couples together" by stopping snoring. 
SnoreStop must not work as claimed to "keep couples together" because if Paul Evans and Lexi Panterra were ever a couple in the first place, they sure aren't now! #product fail #advertising deception #fighting wars so you can have the freedom to DATE slexidayz who dresses up as a niqabi and is NOT a niqabi #using deception in advertising to "stir controversy" when your product does not work as advertised LOL.

To note, none of the above addresses the use of CONCOCTED political controversy when the US invasioins of Iraq resulted in the deaths of millions of Muslims and countless refugees, the longest US occupatiion of any country, Afghanistan which is an utter fail, the use of drones which have killed countless innocents.

That's a whole different aspect of this DECEPTIVE advertisement which is easily documented.

Hat's off to SnoreStop. You pulled a fast one all right.  Sleep tight! Don't let the bed bugs bite.

Zzzzzzzzzzzzzz

Video on the making of this ad can be found in THIS article at Huffington Post.

10 comments:

Robin said...

Monday Nov 4 Update: I have spoken to Christian de Rivel of SnoreStop and made him aware of this article as well we had a conversation. He said "due to time retraints we are now aware the couple is no longer a couple" to which I told him "Then your product does not work as advertised and furthermore you used deceptive advertising in dressing up a NON-niqabi as a gimmick to sell your product". He also claims "love conquers all, people need to go outside religion" He claims there are many many "war brides" and no the men do not all revert to Islam because that's not needed when "love conquers all". I challenged him to produce documentation of all these situations he claims exist and pointed out that his "soldier" claiming to fight for freedom, what is this for? For "war brides"? To "save them"?

This is SO wrong on so many levels. If Mr. de Rivel wishes to speak to me with a journalist present as well as a Muslim representative I will be happy to do so because this is really ridiculous. Deception and professed "love conquers all" philanthropy don't make good partners Mr. de Rivel.

Robin said...

I just sent the following email to the company

In regards to my telephone conversation this morning with Mr. de Rivel. My article as it appears when you google news has not been updated YET after our phone conversation. I have contacted the owner of the website and asked him to please update.

http://sabbah.biz/.../

This is the update that will be appearing after Mr. Sabbah does so

Monday Nov 4 Update: I have spoken to Christian de Rivel of SnoreStop and made him aware of this article as well we had a conversation. He said "due to time retraints we are now aware the couple is no longer a couple" to which I told him "Then your product does not work as advertised and furthermore you used deceptive advertising in dressing up a NON-niqabi as a gimmick to sell your product". He also claims "love conquers all, people need to go outside religion" He claims there are many many "war brides" and no the men do not all revert to Islam because that's not needed when "love conquers all". I challenged him to produce documentation of all these situations he claims exist and pointed out that his "soldier" claiming to fight for freedom, what is this for? For "war brides"? To "save them"?

This is SO wrong on so many levels. If Mr. de Rivel wishes to speak to me with a journalist present as well as a Muslim representative I will be happy to do so because this is really ridiculous. Deception and professed "love conquers all" philanthropy don't make good partners Mr. de Rivel.
*****************
PS I am not Muslim myself so I have no SELF interest other than my own interfaith activity which for 40 years has been with Muslims. I am Catholic.

I would like it very much for Mr. Rivel to have a public conversation and first admit openly that this couple is not together, therefor your product does not work as advertised. All else is rather moot after that however it most certainly is of concern because the "controversy" you admittedly sought to stir up you have abandoned to the interwebs for every Islamophobe under the sun to comment on in negative manner. Furthermore after coversing with Mr. de Rivel I am understanding this really is an ANTI religion advertisement because per our conversation "love conquering all" goes "beyond religion". So when he says he the ad is portraying "diversity" your "diverstity" is NOT accepting of the beliefs and practices of the Muslim faith.

Mr. de Rivel has my phone number. He can call me any time.

Robin

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