Saturday, November 2, 2013
The Anatomy of Advertising Deception Using Muslims
"As a snoring solution company, we're in the business of keeping people together," said Melody Devemark, spokeswoman and member of the family that owns the Camarillo, California-based company, in a press release. "So we found the most polarized couple and thought: 'If we can keep them together, we can keep anybody together.'"
The company said the ad is inspired by a real life couple -- veteran Jamie Sutton and his wife Aleah, who is Muslim. (source)
Note the spokeswoman says the ad was "inspired by". She does not claim the couple portrayed on the billboard is an actual couple. Or do they? Five days ago "Stefanianne" who claims to be part of the promotion claimed on her Instagram (note the comment by SlexyDayz and various hashtags)
Read what is purported in this San Diego FOX News report on the ad. "Officials said the models, U.S. soldier Paul Evans and his Muslim girlfriend are also a real couple."